Starbucks wants to know if you can taste the difference. Free is always good!!
I saw this information on Facebook:
"Our new Starbucks VIA™ Ready Brew instant coffee is just as bold and flavorful as our brewed coffee. But don’t take our word for it. Drop by a participating Starbucks from October 2-5 to take the Starbucks VIA™ Taste Challenge. We’ll give you a free, tall brewed coffee for your time (good on your next visit, with offer card), at participating U.S. locations.
THE STARBUCKS VIA™ EXPERIENCE CONTEST
Take the challenge, then join the fun at StarbucksVIA.com where you can see how others did and share your own experience for a chance to win 5 iPod Touches and other great prizes. Visit the site for contest details and official rules."